Last updated: 11 November 2026.
Trendemic is built to collect as little as possible. It runs no analytics, no advertising and no social media trackers, and it loads no fonts or scripts from other companies: every file a page needs is served from trendemic.net.
Controller
Reboot Inc, SAS, SIREN 831 795 745, 6 rue Nansouty, 75014 Paris, France. Contact: benjamin / @ / trendemic.net (remove spaces and slashes).
What is processed, why and on what basis
- Visiting the site. Like every web server, ours receives your IP address, browser type, page requested and time of request. These data are used to deliver pages and to protect the site against attacks (firewall and login protection). Legal basis: our legitimate interest in keeping the site secure (GDPR, Article 6(1)(f)). They are not used to profile you and are deleted once no longer needed for security.
- Writing to us. If you send an email, your address and message are used only to reply to you. Legal basis: our legitimate interest in answering (Article 6(1)(f)). Messages are deleted once the exchange is over, unless they relate to a correction published on the site.
- Newsletter. Subscriptions to Trendemic Weekly and Trendemic Field Notes are handled by Substack (Substack Inc., United States), under its own privacy policy. Substack stores your email address and gives us the subscriber list so that we can send each edition. Legal basis: your consent (Article 6(1)(a)), which you can withdraw at any time with the unsubscribe link in every email. Paying members of trendemic.net receive Field Notes through Substack: we add their email address to the Field Notes list for as long as their plan is active.
- Member accounts and payments. When you take a paid plan, we keep your name, email address, username, plan, subscription status and the Stripe references of your subscription, so that we can give you access to your plan and manage your account. Your password is stored in encrypted form and we cannot read it. Payments are processed by Stripe (Stripe Payments Europe, Limited, Ireland) on its own payment pages: we never see your card details. Legal basis: the contract you take out with us (Article 6(1)(b)), and our accounting obligations for billing records (Article 6(1)(c)). Account data is deleted when you close your account, except billing records, which we keep for as long as French accounting law requires.
- Site security. The Wordfence security plugin, published by Defiant Inc. (United States), protects the site against attacks. When a visit triggers a security rule (repeated failed logins or a blocked request, for example), it records the IP address involved and can block it. Addresses that attack the site may be shared with the Wordfence network so that other sites can block them too. Legal basis: our legitimate interest in keeping the site and its members secure (Article 6(1)(f)).
Who receives the data
Our host, OVH SAS (Roubaix, France), which stores the site on servers in the European Union and acts as our processor, and, for newsletter subscribers only, Substack as described above. No data are sold, rented or shared for marketing.
Your rights
You can ask to access, correct or erase your data, to restrict or object to their processing, and to receive them in a portable format (GDPR, Articles 15 to 21). Write to benjamin / @ / trendemic.net (remove spaces and slashes). We answer within one month, as the GDPR requires (Article 12(3)).
If you think your rights have not been respected, you can lodge a complaint with the French data protection authority, the CNIL: cnil.fr.
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